The overarching goal of SEO and SEM is to drive traffic to a company’s website. This can be done is various ways, but they all amount to creating numerous inbound pathways to various pages of the website. Correctly determining and implementing appropriate keywords throughout webpage content is one of the most important things a website owner can do
Keyword modification is a useful concept if you plan to make the maximum use of your keyword management for SEO. The key to modifying your keywords properly is to take your primary keyword and use it in its multiple variations. For instance, if your primary keyword is “ski vacation”, there are a number of ways that you can utilize this phrase other
I’m sure you have heard it everywhere you go on how important content is in this industry and how it is the driving force to any successful search engine marketing campaign, but why?It is important to understand exactly how the search engines work. I know many people like to keep their websites clean and clutter less but the search engines are not
What does SEO mean to you or your business?To some it means simply putting together a series of inbound links that look like a science project and to others it looks like an online marketing business building plan aimed to actually brand and generate revenue, I think I would take the second approach. The right SEO strategy is not complicated but rather
Keyword research is probably one of the most important steps you will take when you start your on site optimization for your website. Keyword research when done right can have your website operating like a well oiled inbound marketing machine. When done incorrectly it could cause you to miss out on very valuable web traffic leading to a loss in sales
Internet marketing and SEO are supposed to help make a lot of things happen for a site- boost your ranking in the SERP, increase your brand presence online, drive more targeted traffic to your site, build and maintain an online reputation, establish relationships with consumers and so forth. Some website owners decide to focus on one of these goals
The Essential Step-by-Step Guide to Internet Marketing covers 8 essential steps including: 1. How to define a keyword strategy 2. How to optimize your website 3. How to create blog & other content 4. How to promote content & participate in social media 5. How to convert site traffic into leads 6. How to nurture leads with email
As if social media needed any more reasons to be included in your SEO efforts, Google offers a Realtime search results page that pulls information from Twitter, FriendFeed, Facebook, MySpace, TwitArmy, Jaiku and more. This results page is constantly updating as new content is being created by online users. The more “hot” a topic is, the more activity
Link building is one of those things that is a complete learning process if you are trying to perform your own link building campaigns. It is important to realize that link building doesn’t always deliver direct traffic, so using the right measurement tools to determine effectiveness is a very important step in the process.Here are some ways to be
Keyword research is probably one of the most important steps you will take when you start your on site optimization for your website. Keyword research when done right can have your website operating like a well oiled inbound marketing machine. When done incorrectly it could cause you to miss out on very valuable web traffic leading to a loss in sales
To some it means simply putting together a series of inbound links that look like a science project and to others it looks like an online marketing business building plan aimed to actually brand and generate revenue, I think I would take the second approach. The right SEO strategy is not complicated but rather obvious to anyone that is wearing their
In the world of SEO, “duplicate content” refers to content that is repeated on numerous pages of the same website word for word. It’s bad to have duplicate content on your site for two reasons. First, it provides a bad user experience. If a visitor is clicking through the pages of your site and realizes that they are all the same they will essentially